Know your numbers.
Before you spend.
A Google Ads ROI calculator for wellness clinics. Start with break-even, then explore what would need to happen for ads to pay off.
This planner uses a separately quoted monthly Google Ads engagement, not the pricing or guarantee for Scale and Launch. It assumes your ad budget can be spent and does not check local search demand. We review demand, capacity, investment and any program target with you before you commit.
Your clinic economics
Google Ads spend, separate from management.
Revenue collected from a new patient's first purchase.
What remains after delivering the service, before ads and management.
Enter the amount from your individual quote. Planning input only; this does not approve a quote or authorize billing.
Modeled monthly engagement: three-month minimum, then month-to-month. No launch fee. Up to $10,000 in monthly Search ad spend. Scale and Launch use separate program pricing.
Additional costs & patient capacity
Additional monthly costs not already included above. Set to 0 if none.
Optional monthly limit. Leave blank for an uncapped scenario.
Enter a valid quoted monthly management amount to calculate investment, break-even and returns. A missing fee is not treated as free management.
Start with your individual quote.
No management fee is selected for you. Enter your quoted amount, then add click costs and conversion rates to explore a scenario.
A second look at your numbers
Does this hold up in your market?
Talk through local demand, click costs and the assumptions that matter for your clinic.
Understand the model
Good decisions need
visible assumptions.
Use this planner to understand what your clinic needs from advertising. It does not predict demand, guarantee a return or replace a review of your market.
What does this Google Ads ROI calculator include?
Monthly Google Ads spend, the quoted monthly management amount you enter, service delivery costs and any other acquisition costs you enter. Break-even is total acquisition investment divided by contribution per new patient, rounded up. Revenue is modeled from ad clicks, inquiries and first-time paying patients. Entering an amount here does not create an approved quote, agreement or billing authorization.
How are ROI and ROAS different?
Media ROAS is revenue divided by advertising spend. Acquisition ROI is contribution after service delivery, advertising, management and other stated acquisition costs, divided by that acquisition investment. A positive ROAS does not necessarily mean a profitable campaign. Fixed overhead, taxes and other business expenses are not modeled.
Are the conversion rates Vantier’s results?
No. The optional example uses clearly labeled teaching assumptions. Actual client results depend on the offer, location, reporting period and how a conversion is measured. Use the percentage of ad clicks that become inquiries here—not the percentage of website visits.
Our historical client work is available in the case studies. Those outcomes are not forecasts for your clinic.
Why don’t you ask for CTR or estimate search volume?
Budget divided by cost per click already gives modeled clicks. Applying click-through rate again would double-count it. This version assumes the entered budget is spent; it does not verify that your market has enough demand to spend it. That requires a separate market review.
What about repeat visits and lifetime value?
This version counts only the first purchase to avoid relying on repeat revenue that may not arrive. Memberships, retention and lifetime value need their own evidence and timing model. The modeled management minimum is your entered monthly amount multiplied by three, plus advertising and other stated costs; this is not a 90-day revenue forecast. It remains unavailable until you enter a valid quoted amount.
Do you save my clinic’s numbers?
No calculator inputs are sent by this tool, placed in the URL or saved to browser storage. Changing or leaving the page clears the scenario. Standard site analytics still apply. Booking a review is optional and opens our existing booking flow; your calculator numbers are not automatically shared.