Scale and Launch — Google 90-day programs
The program applies only when expressly identified in a signed enrollment and program addendum. Before enrollment, the agreement identifies the whole covered location, qualified new-customer opportunity definition, original acquisition-source rules, the previous 90 complete local-day baseline, numeric volume and total/managed growth floors, all-Google all-in CPQI ceiling and a separate non-brand paid-media CPQI ceiling.
Both programs cover one location, research and strategy, Google Search advertising, campaign landing-page work, call/form tracking, verified lead delivery, supported qualification feedback and agreed Google Maps work on one eligible verified Business Profile with management access. Clients handle lead follow-up and closing.
Scale
Scale includes up to $25,000 monthly managed Search spend. Campaign structure, service coverage and landing-page work follow the reviewed strategy, without an arbitrary campaign-count cap. The signed scope defines covered services, page work and any tracking upgrade; it does not include extra locations or unlimited unrelated work.
Maps work includes initial Profile cleanup, four posts per month, up to ten supplied photo uploads per month and up to ten relevant listing setups or corrections per month. It includes one initial correction batch on one existing supporting location/service page, plus a monthly accuracy/performance review and correction batch.
Launch
Launch includes up to $10,000 monthly managed Search spend, one priority service with 1–2 Search campaigns and one campaign landing page within the established layout. A second campaign may cover Brand or another main service when appropriate. Standard call/form tracking is included; premium tracking upgrades are separately agreed.
Maps work includes initial Profile cleanup, two posts per month, up to five supplied photo uploads per month, up to five relevant listing setups or corrections per month, and a monthly accuracy/performance review.
Managed-spend caps are not recommended budgets, minimums or automatic upgrade thresholds. The signed Maps schedule identifies exact resources, quantities, owners and publication scope. Clients supply business facts and rights-cleared photos, send genuine review requests using supplied guidance, and handle review replies. Full SEO retainers, general link building, unlimited content, review replies, reinstatement, LSA and full websites are excluded.
The individually agreed program total is paid upfront or in three installments due at signup and one and two calendar months later. The performance period starts at verified launch, independently of payment dates. There is no automatic fourth installment or paid renewal. Advertising spend during the first 90 live days is paid separately by the client.
The program fee covers setup and 90 live days. We target launch within seven calendar days after kickoff, subject to essential access, information, approvals and verified tracking and lead delivery. The client receives weekly written updates, ongoing optimization, a monthly outcome summary and a 20–30-minute monthly call.
Google includes paid Search and organic/Maps, with each reported separately. We compare qualified new-customer opportunities across the full 90-day live program with every other material acquisition source over those same dates. Google must be outright #1 while satisfying all agreed growth and acquisition-cost limits. A tie, duplicates, inherited organic volume alone or another source collapsing alone cannot establish success. A call-duration conversion is not automatically qualified. If Google is already #1, a different growth or efficiency objective must be agreed before enrollment. Revenue and business age alone do not determine eligibility. For a new business, actual available history and a credible target schedule must be reviewed before enrollment; missing history is not represented as an observed 90-day baseline.
90-day performance guarantee
If the agreed target is not achieved by the end of the 90-day live program, Vantier continues the same included service without a management fee and covers the agreed monthly Google advertising budget from day 91 until the agreed target is achieved. There is no fixed 30-day limit on this guarantee period. The monthly advertising budget covered by Vantier is the amount agreed with the client, not the package’s maximum managed-spend allowance.
Results remain subject to the agreed qualification, attribution, growth and acquisition-cost criteria. Agency-caused or unexplained inability to verify success cannot count as a pass or prevent the guarantee. Assessment does not create a gap in coverage after day 90.
Included hosting, tracking, lead delivery and Profile work continue without new charges. The guarantee does not expand the included service scope or automatically refund fees or advertising spend from the initial 90 days. Genuinely separate third-party costs remain as agreed beforehand. There is no automatic paid continuation. The program commitment is not a promise of #1 search rankings, sales or revenue.
Optional ongoing management
We discuss continuation on the day-60 call. Ongoing service requires the client’s written election of scope, price and start date; there is no automatic paid renewal. The initial program covers 90 live days. No management fee is charged during the guarantee period. Recurring Maps allowances continue at the enrolled rate, and Vantier covers the agreed monthly Google ad budget until the target is achieved.
Ongoing management can be cancelled with 30 days’ notice by email. Service continues through the end of that notice period. Billing follows the signed agreement. Account ownership and verified handoff of content, hosting, tracking and lead delivery are preserved when service ends.
Program interruptions and restart
A client breach must be documented, causally relevant and subject to written notice with ten days to cure. A missed reply alone does not void the commitment. After at least 30 days of unresolved prelaunch client inactivity and an expired ten-day notice, work and uncollected installments pause. A one-time $1,000 reactivation fee applies only if the client elects to restart. Prior payments remain credited; readiness, capacity, remaining work and payment dates must be reconfirmed. Agency delays, provider reviews and outages do not trigger the restart fee.
These program-specific terms take precedence over conflicting renewal, delay-billing, blanket-results-disclaimer and infrastructure language only for an expressly enrolled program. Existing clients retain their exact signed agreement. Legally required rights are preserved. The final reviewed agreement controls termination and handoff.
Other quoted Ads engagements
Vantier provides Google Ads strategy and management, Google Search campaign builds, one campaign landing page, CallRail call tracking and valid-form tracking, lead-quality feedback where supported, connection of an eligible existing Google Business Profile as a Google Ads location asset when the client provides manager access, reporting, and related optimization. This optional location-asset connection does not include profile management. Full website projects are separately scoped and quoted. The exact scope, market, advertising budget, deliverables, and start date are defined in a signed statement of work.
Preserved quoted Ads terms — not the 90-day program
Monthly Google Ads management is quoted individually with no launch fee. It covers one market or location, one main service or service group, focused Google Search campaigns, one campaign landing page, and a $10,000 monthly Google Search ad-spend budget cap. The initial term is three months, then month-to-month. Clients pay advertising spend directly to Google. SEO, Google Business Profile management, review management, general website or design work, Local Services Ads, and management above the stated budget cap require a separate written scope.
Existing clients retain the price and scope in their signed agreement. New pricing does not change an existing agreement.
Website projects
Each website project has an individually agreed scope and total price, with 50% due before work and 50% before publication. The standard scope covers up to five agreed pages, brand-customized layouts, copy, approved imagery, a contact form, technical setup, and two consolidated revision rounds. Bespoke design, additional pages, and features require a separate written scope.
Domain and hosting remain client-owned. Third-party costs and responsibilities are identified before quote approval. A CMS, mandatory care plan, financing, unlimited changes, and an SEO retainer are not included by default. Source handoff follows full payment; 30 days of defect fixes are included. Later changes are separately quoted. Publication requires the client’s approval. The campaign landing page included in Ads management is not charged twice when a client also buys a website project.
Client responsibilities
Clients must provide timely payment, accurate business information, necessary account access, compliant offers and claims, required legal disclosures, and reasonable review of deliverables. Delays in access, approvals, intake, or payment may change the launch schedule.
Ownership and access
Clients retain ownership of their advertising accounts and operating data. Vantier retains its pre-existing methods, templates, systems, and general know-how. Final ownership of custom deliverables is governed by the signed statement of work and payment status.
Performance and third-party platforms
Outside an expressly signed Google 90-day program commitment, Vantier does not guarantee a particular number of leads, revenue, return on advertising spend, or timeline to results. Search demand, competition, client operations, budgets, platform policies, and third-party systems affect outcomes. Advertising, scheduling, and other third-party platforms remain responsible for their own services.
Payment, cancellation, and liability
Fees are due as stated in the statement of work. Cancellation and refund treatment follow the signed statement of work and the refund policy. To the fullest extent permitted by law, Vantier is not liable for indirect, incidental, special, or consequential damages, and aggregate liability is limited to fees paid to Vantier during the three months preceding the event giving rise to the claim.
Governing law and contact
These terms are governed by California law, without regard to conflict of law principles. Contact info@vantier.cowith questions about these terms.